January Recap Icon

January Recap

Kyle Hungate • February 1, 2016

Happy 2016 everyone! We hope everyone is off to a fantastic start in the New Year. It’s a been awhile since our last post, so we wanted to share some quick updates from the flight deck here at Vextras. We’ve been busy pushing out new updates and there’s much more on the way.

New Workflow Features Added

“Total Spent” Filter – Customer Rewards

We added a new filter called “Total Spent” in the Customer Reward workflows. This is a fantastic way to target your customers based on purchase history. Many more features are planned with Customer Reward workflows, so stay tuned.

Vextras Customer Rewards

Updated template snippets

We updated the code snippets for abandoned carts and product review workflows. To use, just select them from the “Snippets” drop-down menu in the Workflow editor.


New “Any” or “All” Product Filters

In all workflows, you can now choose to trigger messages when they include “any” product, or when “all” products are present.

Vextras Workflows

“Was” Order Status Filter

We implemented a new filter called a custom “was” order status in custom workflows. Customers who used our old Boomerang app may remember a similar feature. This is key in situations where you need to trigger a message when an order status “was” something before. It sounds complicated, but it’s actually very simple.

For example, let’s say you have an order that is set to “Backordered” currently. When the item comes back in stock, you could set a new order status as “Processing”. At that point, it would then generate a message to the customer letting them know that the order will be shipping soon.

It’s just another great way to eliminate manual labor with our workflows, while keeping customer messaging personalized.

Vextras Custom Rules


New Knowledge Base Docs

We’ve added a new documentation area to our site. It has everything you need to know about our apps and workflows – including how-to’s, best practices and setup guides.

New AWS Infrastructure

In conjunction with our 6.0 release, Vextras now runs exclusively on Amazon Web Services (AWS). AWS gives us the ultimate flexibility we need to scale up with demand anywhere in the world.

Free Migration to 6.0 Available

If you’ve not upgraded to our latest platform, you’re missing out. We’ve added dozens of new features and ways to drive revenues to your store.

We offer free migration assistance to anyone is using our legacy build. The transition time only takes about 5 to 10 minutes, depending on how complex your app setup is. Here’s a quick overview on how to migrate to 6.0.

Keep Up With Our Latest Upgrades

We’ve launched a public changelog where you can view bug fixes, patches and upgrades as they occur. Typical release schedules are currently running about every 2-3 weeks.

A Brief Look Back at 2015

2015 was a very exciting year for us. We completed a major upgrade to our platform (6.0) and as a company we grew faster than ever. Year over year revenues and customer growth increased 115% and 167% respectively. To date, we’ve processed more than $312 million dollars worth of e-commerce transactions through our systems – that’s a little over 2.5 million orders worldwide.

We’ve Got Some Work To Do

We couldn’t be happier with where we are as a young startup, but we know there’s still a ton of work to do. 2016 will be focused on giving our customers more power with workflows and adding additional shopping cart providers – along with a few other surprises =)

Until next time, we wish everyone all the best and happy selling!

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