All Features

Why thousands of e-commerce retailers depend on Vextras to help them run their businesses

Account Dashboard

Vextras Dashboard

Intuitive dashboard

Track key metrics of your store’s performance at various time intervals.

Google Analytics Integration

Google Analytics

View highlights about top referrals and searches right in the Vextras dashboard.

360 degree views of your e-commerce store

360° views

See what’s going on with your online business from one simple, easy to use interface.


Vextras Apps

Powerful integrations

Connect with awesome software like Zapier, MailChimp, and Xero in just a few clicks.

Vextras App Metrics

App metrics

See stats for each app integration. Information is compiled in real-time.

Vextras App Events

Visualize app events

Track events as they happen for each connected app. Get immediate feedback on data feeds.


Valuable Customer Insights

Valuable customer insights

See historical sales stats, what products are purchased, and even how often customers buy from your store.

Rich Customer Profiles

Rich customer profiles

Profile details are automatically created from order information with links to useful data about your customers.

Vextras Customer Workflow Stats

Customer workflow stats

Gain unique perspective about your customer’s behavior and see which e-mails convert the best.

Order activity

Visualize sales activity

See detailed transaction history for each customer that’s checked out in your store.

Send direct messages

Send direct messages

Easily reach out to your customers inside any customer profile.

Customer segmentation

Powerful segmentation capabilities

Segment customers based on virtually any transaction criteria.


Add Tracking Information

Tracking information

Update order statuses and add tracking numbers with supported e-commerce platforms.

Vextras Google Maps Integration

Google Maps

Vextras integrates with Google Maps to display your customers’ shipping locations.

Order Details

Order details

See information about products ordered and easily access product pages in one-click.


E-mail Messaging Workflows

E-mail workflows

Send marketing and transactional e-mails automatically. Trigger abandoned carts, invoices, customer retention messages and more.

Advanced Rule Settings

Advanced rule logic

Target your customers with precision. Dial in filters for products ordered, by opt-in preference and much more, depending on the workflow activated.

White Label

White label sending

Make delivery of any workflows message appear like it’s coming from your store’s domain.

Suppression management

See when and why customers opt-out of your e-mail messaging workflows.

Dynamic data

Personalize any e-mail workflow with hundreds of content variables that are available from your store’s API.

E-mail templates

Design your own HTML templates or use our starter templates to get going in no time.

Google UTM tracking

We automatically apply Google Analytics UTM tracking parameters so that you can keep all of your site’s reporting in sync.

Real-time reporting

Once a workflow triggers, we track everything – sends, opens, clicks and conversions.

Product photos

Similar to dynamic API content, we’re able to inject product photos on the fly for any workflow.

Other Features



Notify other apps with real-time information. Choose from various order event types and post data to any URL.

Vextras Auto-Scale Pricing

True auto-scale pricing

Never run out of order credits again. We only bill for the orders that you get every 30-days; no overages or thresholds to worry about.


Pay for orders, not customers

Paying for an ever-expanding customer base can get out of control. With Vextras, you only pay for monthly order activities.

Free training

If you need help, we’re happy to schedule a call anytime. We also have an extensive docs area that’s available 24/7.

Concierge services

Need direction on where to start with your store’s marketing, custom development or automation processes? We have several paid options available.

99.98% uptime

We understand how important reliability is to your business. We actively monitor our platform’s vitals to ensure maximum uptime.

SSL encryption

We’ve implement state-of-the-art, bank-level security that protects all your data.

AWS powered

Vextras runs on Amazon Web Services, giving us the ultimate flexibility to scale up with demand anywhere in the world.

No commitment

There are no long-term contracts when you use Vextras. Pay as long as you feel our product provides value in building your online business.