2 Simple Ways To Increase Sales With MailChimp’s eCommerce360
Kyle Hungate • April 26, 2013
Update: While the concept of using MailChimp’s eCommerce360 data set is still relevant, “autoresponders” have been retired by MailChimp. These have now evolved to become “automation workflows” in MailChimp. If you would like to learn more about how you can use these and other email marketing tactics, read our post “7 Delicious Email Marketing Recipes You Can Cook Up In Less Than 45 Minutes“.
If you’re a MailChimp user and operate a Volusion store, you definitely need to check out MailChimp’s eCommerce360 functionality. It’s a fantastic way to connect with clients after the sale and drive more revenue. Our Postmaster app sends over the eCommerce360 data from your Volusion store to MailChimp, so there’s no configuration necessary on your part. The result is a powerful tool to target clients using MailChimp’s awesome email marketing platform.
First, What The Heck is eCommerce360?
eCommerce360 is composed of various features, but at the core it’s the data transmitted from your online store after an order takes place – information includes the products purchased, order totals and transaction dates. Here are a few examples on how it can be used with autoresponders and campaigns.
Setting up a MailChimp autoresponder is pretty straight forward – an action triggers an event. There are a few steps to get things going, but once it’s setup, management is a breeze. In this example, we’ll setup a recurring email to go out after a certain purchase date, and send a coupon code to our clients prompting them to buy again after 3 weeks of purchase.
- Select the ‘Autoresponders’ tab in your MailChimp account
- Create a new ‘Autoresponder’
- Select the list you want to use
- Choose ‘Send to Segment’
- Select ‘Purchase Date’ and choose ‘is after’ a certain date
- Choose your ‘Sending Event’ and set to go after ‘any purchase is recorded’
- Select the timing preference to go out after 3 weeks of the purchase date.
- Edit your autoresponder information as you normally would in MailChimp, and give it a name, subject, etc.
- Turn on eCommerce360 tracking in the advanced options area
- Choose your template
- Create your content, including information about the coupon code
- Activate your autoresponder
This is a basic example of how to use the eCommerce360 data and you can set more variables that make it more specific. Additional ideas for autoresponders would be to send campaigns to those clients who bought over a certain sales price, or particular product(s) purchased. Nonetheless, it’s an excellent way to promote your products, cross-sell or create interest.
Another great way to send a targeted message is conducting a normal campaign. In this case, we’ll send create a send information about an item in our store that identifies a product on sale.
- Select the ‘Campaigns’ tab in your MailChimp account
- Create a new ‘Campaign’
- Select the list we want to use
- Choose ‘Send to Segment’
- Select ‘Product Purchased’ and set your desired product.
- Set Campaign information including a name, subject, etc.
- Turn on eCommerce360 Tracking in the advanced options area
- Select your template
- Create your content about the sale
- Send your campaign
After you’ve setup either one of these options, sit back, relax and let MailChimp and Postmaster do the work. If you have turned on eCommerce360 tracking in your autoresponder or campaign, you will be able to continually monitor the progress of individual campaigns or autoresponders. With this activated, you will be able to see what campaigns were most effective and/or if products were purchased.
Pretty awesome huh? We think so, because it allows us to manage our business more intelligently. This isn’t an exact science, so feel free to experiment with the eCommerce360 data and share your success stories!
As of 3/11/14 MailChimp has introduced several new eCommerce360 segmenting variables. Learn more information about the new updates in this post.